AI Tab Sorting Feature
Overview
Skeema is a Chrome extension that helps users organize their Google Chrome tabs into named project groups. I was given access to Skeema's actual user activity data and survey responses, and tasked with analyzing that data to identify UX problems and propose design improvements.
Challenge
Skeema's core value proposition is tab grouping, yet the data told a different story about how users actually behaved.
The core question: If users say they love the grouping feature, why aren't they using it?
Data Analysis: Surfacing the Contradiction
Findings from analyzing survey responses and user activity data, creating visualizations in Tableau to look for patterns.
Grouping was clearly the most-loved feature
79.7%
of survey respondents said their favorite Skeema feature was "being able to sort all my tabs into projects"
Yet only
1.25%
of total tabs opened came from project groups
Why this matters
Users valued grouping conceptually but weren't executing it in practice. The feature wasn't broken, the workflow to get there was too effortful.
Data-Driven Hypothesis
Users, even those who are decently active on the extension, do not effectively use the grouping feature on Skeema. We could increase the use of groups by making it efficient for users to check on the progress of their projects.
HYPOTHESIS: If Skeema offers algorithmic suggestions that group similar tabs together, either by suggesting tabs to add to projects or suggesting which project a tab belongs to, then users will create and use projects more, because the cognitive load of the grouping process will be reduced.
Redesigned UX: A Comprehensive System for Community Polling
Tabs Section
"Suggested Tabs"
Original
When viewing a project, the Tabs section showed the most recently opened tabs, requiring users to scroll through a long list of unrelated tabs to find ones relevant to their project.
Redesign
Added a "Suggested" tab as the default view, surfacing tabs algorithmically matched to the current project based on tab titles, content, and item descriptions. Users can still access all tabs via the "Tabs" tab. This eliminates the scroll burden and presents the most relevant matches first.
"Suggested Project"
Original
When moving a tab to a project, the pop-out displayed all projects in the order they were created with no prioritization or guidance.
If the user has many projects and sub-projects, searching for the best one for the tab would be difficult.
Redesign
Added a "Suggested Project" section at the top of the list, highlighting the project the current tab most likely belongs to (based on tab name, content, and existing items in that project). Users can still see all projects below, but the top suggestion reduces decision effort.
Defined success metrics across three dimensions to measure whether the redesign achieved its goals
